Monday 25 July 2022

Postcards From London. A sub cult.

 

My biblionautic chums and friends.
Finished, limited edition of 10 miniatures (plus 3 AP's) of

Postcards From London.
The technical stuff....
Flat back case bound in ¼ Leather. 24 colour and black and white illustrations of Postcards, or to use a technical term... Tart Cards.... from the telephone boxes of central London. Fore edge fold, stab sewn, 50gsm paper. Each has a unique cover. 74mm x 55mm x 5mm when closed. Forward by the author, that will be me then.
"The origins of London’s Tart Cards can be traced back to the 1960’s London in and  around Soho as handwritten postcards, either  displayed in local shop windows, outside prostitutes’ flats, or walk in photographic studios. With careful wording and references, the cards hid the true nature of what was being advertised. By the mid 1980s tart cards were black and white photo copies with printed text, telephone numbers with hand drawn illustrations appearing in telephone boxes.
Towards the 1990s neon colours, either as the card stock or printing added splashes  of intense colour to the backdrop of making a telephone call in London and other major cities.
By the start of the 2000s the  illustrative quality had changed to include colour nude photographs, mobile phone numbers and on-line sites.

These cards are now part of the urban landscape with the cards from the 1980s and have become part of the under or counter culture of London. They are regarded by many as street or accidental art and as such have a sub cult following.
They continue to influence mainstream art and artists. There have been a number of exhibitions, publications. They have inspired collections and been the subject of research in social history, communication and advertising."
 
I had forgotten how much fun miniatures can be.
Please note.... there are other studios/binderies doing stuff, spelling and grammar. Please further note, the opinion of the author may change at any moment. This is due to having an open mind of sorts.
 
 
The safest cover to show!

1 comment:

Paul Garcia said...

I remember seeing these cards when I lived and worked in London, so it is interesting to learn that they are now regarded as (sub)cultural objects. I also like the play on words in the bit about 'forward by the author', because you wrote the foreword but also forwarded the books!